Beneficiaries

Who Benefits from the Field of Honor®?

The net proceeds from the Field of Honor® flag sales directly benefit veteran and first responder non-profit organizations. From the inception of the Field of Honor® in 2017, over $250,000 has been awarded to Beneficiaries and Affiliate organizations. Beneficiaries are selected through a grant application process.

Applications are now closed for the 2025 Field of Honor® selection process. Thank you to the organizations that applied!

The application window will open again in April of 2026 for next year’s Field of Honor®.

ELIGIBILITY TO APPLY

Non-profit organizations that serve active and reserve duty military personnel, veterans, first responders, law enforcement members, and their families are invited to submit a request for consideration in the spring of 2025. Organizations that have received funds as a beneficiary in the prior year must skip a year before applying again.

Beginning in 2025, applicants must also be an active Affiliate. Please visit the Affiliate page and sign up (if not already done) prior to applying for consideration to be a Beneficiary.

Organizations must be a 501(c)3, 501(c)19, or 501(c)23 in good standing and must submit a current 990.

Selected beneficiaries for 2025 will have their organization’s name and logo shown on banners at the Field of Honor® and in the event program. Funds from the 2025 flag sales will be presented to Beneficiary organizations during the first quarter of 2026 at the Field of Honor® Celebration luncheon. 

Beneficiary funds are derived from the total flag sales (including new flags, reposts, purchase of pre-flown flags or new flags to take home – not flown on the field), less the cost of flags and payouts to Affiliates. Equal amounts are divided among selected beneficiaries and the Rotary Club of Georgetown Foundation. The Foundation uses these funds for veteran and first responder projects, scholarships, and other needs as approved by the Board of Directors throughout the year. 

THE 2025 FIELD OF HONOR® BENEFICIARIES ARE AS FOLLOWS:

Heroes Resource Center
Heroes Resource Center (Heroes Night Out) is a nonprofit in Cedar Park, TX, supporting veterans, service members, and their families. Founded in 2008, it offers peer‑to‑peer events, family social gatherings, and free services like legal/VA claims assistance, counseling, financial aid, employment help, and healthcare referrals – all in a welcoming, family‑friendly space.

R.O.C.K. – Ride On Center For Kids
As a Rotary beneficiary, funds would support ROCK On Veterans (ROV), a specialized equine-assisted services program for veterans and their families. This program combines mounted and groundwork activities that foster physical recovery, emotional resilience, and social connection. Annually, nearly 150 veterans and family members benefit directly, with over 400 participants served at ROCK. Success is measured through weekly instructor notes in Salesforce, participant goal-setting, and annual surveys. In 2024-25, ROV participants reported: 95% improved mood, 90% decreased anxiety, and 90% improved stress management. Additional outcomes are gains in balance, flexibility, communication, and memory.

Bogey Free Club
Bogey Free Club is a nonprofit dedicated to helping veterans, active-duty service members, and their families experience the healing benefits of adaptive sports and activities. Since 2016, our Founders have donated gear, hosted free tournaments, and supported Soldier Recovery Units nationwide. More than a sport, our mission is building community, resilience, and hope for those who’ve served.

Military Order of the World Wars – Dilworth Chapter
MOWW chapters provide opportunities to support veterans of all ranks and service, youth patriotic education, college ROTC and high school JROTC, Scouting, monuments and memorials, public safety/law & order, national and homeland security programs, and stimulate love of our country and flag.

MOWW outreach programs span the nation and involve hosting patriotic education and ceremonies, recognizing excellence in Senior and Junior Reserve Officer Training Corps cadets.

Share the Will
Share the Will helps fill community needs year-round. Through partnerships with several nonprofits in Central Texas, we are able to extend our reach to create a bigger impact in the community. Whether donating time, money, or talent, there are many ways to share goodwill in your community.

CONGRATULATIONS TO THE ROTARY CLUB OF GEORGETOWN FOUNDATION’S 2024 FIELD OF HONOR® BENEFICIARIES!!

The Rotary Club of Georgetown Foundation also retains a portion of the proceeds to help support the needs of veteran and first responder organizations throughout the year, to provide services directly to veterans and first responders through projects that are carried out by Rotarians, or to provide scholarships for students whose parents serve our country in the military or law enforcement. 

In 2024, the following organizations received beneficiary funds:

  • The Young Marines of Williamson County
  • Heroes Below
  • Catholic Charities, Central Texas – St. Michael’s Veteran Services

In 2023, the following organizations received beneficiary funds:

  • Heroes Night Out
  • Share the Will

In 2022, the following organizations received a total of $27,500:

  • O.P. Veteran
    Among the many activities it conducts each year, was asked to use the funds to specifically bolster their Garrison retreat program, a weeklong retreat for veterans to share stories, forge friendships, and heal together.
  • R.O.C.K. (Ride on Center for Kids)
    ROCK will soon be launching a Rock On First Responder program to address certain deficits in the officer’s current training regimen. Funds have been designated to be used for this essential program.
  • WilCo Blue Star Mothers
    On July 4th, 2011 Blue Star Mothers of America, Inc. approved the charter of WilCo Blue Star Mothers chapter TX15. WilCo Blue Star Mother is a 501 (c) 3 non-profit Veterans Service Organization, consisting of mothers, step-mothers, and legal guardians of those who have served, or are serving in the U.S. military.
    Their mission is to support our service members, while supporting each other. WilCo Blue Star Mothers’ volunteer endeavors include the annual Wreaths for Vets event at Central Texas State Veteran Cemetery, honoring our local Gold Star Mothers and their children by placing lilies at area cemeteries and hosting the annual Gold Star Mothers Day luncheon, interacting and working in support of local VFW’s, American Legions, and other Veteran Service Orgs, being present, planning and participating in local area patriotic holiday events and much more. The volunteer opportunities are abundant. Blue Star Fathers and family members are welcome to join and participate as Associate Members.

In 2021, the following organizations received a total of $38,500:

  • The Birdwell Foundation
    The Birdwell Foundation’s mission is to decrease and eliminate veteran and first responder suicide. By providing a community of support from fellow warriors who have found their way out of the darkness by a healing process they are now prepared and ready to teach and provide to others.To enhance and support Service Members, Veterans, First Responders and their family members through programs and services in a caring, safe, family-friendly environment.
  • Chris Kelly Foundation
    The Chris Kelley Foundation is a 100% all-volunteer, non-profit organization dedicated to perpetually recognizing the ultimate sacrifice of Detective Sergeant Chris Kelley. This Foundation brings communities together to support law enforcement families who have lost their officer and those critically injured. We honor and pay tribute to all first responders and military.
  • Dilworth Chapter of the MOWW
    The Dilworth Chapter of the MOWW supports youth and patriotic education.  We provide 5-day youth leadership conferences each summer; we recognize: youth achievement in JROTC, youth in the scouting programs; police and first responders; we support military memorials.
  • Heroes Night Out
    The mission of Heroes Night Out is to enhance and support Service Members, Veterans, First Responders and their family members through programs and services in a caring, safe, family-friendly environment.
  • Corporal Chad Oligschlaeger Foundation for PTSD
    Provides non-pharmaceutical medical help for veterans with PTSD.
  • Rally Point Outdoors
    The mission of Rally Point Outdoors is to connect veterans, active duty, their families, and Gold Star family members to the great outdoors by providing hunting and fishing trips free of charge. During these trips, the bonds and friendships built help provide outlets and links for those to connect to during good times and bad.
  • Veterans Suicide Prevention Channel
    The Veterans Suicide Prevention Channel’s mission is to prevent Veteran and Military personnel Suicide through video productions & broadcasts and alternative forms of treatment.

In 2020, the following organizations received a total of $32,500:

  • R.O.C.K. – Ride on Center for Kids
  • Samaritan Center
  • Veteran Outdoors

Merit Recipients:

  • Blue Star Mothers
  • Honor Flight Austin
  • Team RWB, Fort Hood
  • TSTC Foundation
  • USO Fort Hood
  • VFW Post 8587

In 2019, the following organizations received a total of $42,500:

  • Austin Dog Alliance: Hounds for Heroes
  • Heroes Night Out
  • Mustang Heritage Foundation
  • The 100 Club of Central Texas
  • Veterans Suicide Prevention Channel

Other prior FIELD OF HONOR® Beneficiaries includes TADSAW and the Georgetown Police and Fire Departments.