Who Benefits from the Field of Honor®? 

The net proceeds from the Field of Honor® flag sales directly benefit veteran and first responder non-profit organizations. From the inception of the Field of Honor® in 2017, over $200,000 has been awarded to Beneficiaries and Affiliate organizations from flag sales. Beneficiaries are selected through a grant application process. Applications to be considered as a 2023 beneficiary organization will be available beginning July 1, 2023.



In 2022, the following organizations received a total of $27,500:

O.P. Veteran Among the many activities it conducts each year, was asked to use the funds to specifically bolster their Garrison retreat program, a weeklong retreat for veterans to share stories, forge friendships, and heal together.

R.O.C.K. (Ride on Center for Kids)

ROCK will soon be launching a Rock On First Responder program to address certain deficits in the officer’s current training regimen. Funds have been designated to be used for this essential program.

WilCo Blue Star Mothers

On July 4th, 2011 Blue Star Mothers of America, Inc. approved the charter of WilCo Blue Star Mothers chapter TX15. WilCo Blue Star Mother is a 501 (c) 3 non-profit Veterans Service Organization, consisting of mothers, step-mothers, and legal guardians of those who have served, or are serving in the U.S. military.
Their mission is to support our service members, while supporting each other. WilCo Blue Star Mothers’ volunteer endeavors include the annual Wreaths for Vets event at Central Texas State Veteran Cemetery, honoring our local Gold Star Mothers and their children by placing lilies at area cemeteries and hosting the annual Gold Star Mothers Day luncheon, interacting and working in support of local VFW’s, American Legions, and other Veteran Service Orgs, being present, planning and participating in local area patriotic holiday events and much more. The volunteer opportunities are abundant. Blue Star Fathers and family members are welcome to join and participate as Associate Members.

 The Rotary Club of Georgetown Foundation also retains a portion of the proceeds to provide grants and support for various needs and projects that benefit veterans and first responders as they are approved by the Board of Directors throughout the Rotary fiscal year, July 1 through June 30.


The Birdwell Foundation

The Birdwell Foundation’s mission is to decrease and eliminate veteran and first responder suicide. By providing a community of support from fellow warriors who have found their way out of the darkness by a healing process they are now prepared and ready to teach and provide to others.

To enhance and support Service Members, Veterans, First Responders and their family members through programs and services in a caring, safe, family-friendly environment

Chris Kelly Foundation

The Chris Kelley Foundation is a 100% all-volunteer, non-profit organization dedicated to perpetually recognizing the ultimate sacrifice of Detective Sergeant Chris Kelley. This Foundation brings communities together to support law enforcement families who have lost their officer and those critically injured. We honor and pay tribute to all first responders and military.

Dilworth Chapter of the MOWW

The Dilworth Chapter of the MOWW supports youth and patriotic education.  We provide 5-day youth leadership conferences each summer; we recognize: youth achievement in JROTC, youth in the scouting programs; police and first responders; we support military memorials.

Heroes Night Out

The mission of Heroes Night Out is to enhance and support Service Members, Veterans, First Responders and their family members through programs and services in a caring, safe, family-friendly environment. 


Corporal Chad Oligschlaeger Foundation for PTSD

Provides non-pharmaceutical medical help for veterans with PTSD.

Rally Point Outdoors

The mission of Rally Point Outdoors is to connect veterans, active duty, their families, and Gold Star family members to the great outdoors by providing hunting and fishing trips free of charge. During these trips, the bonds and friendships built help provide outlets and links for those to connect to during good times and bad.

Veterans Suicide Prevention Channel

The Veterans Suicide Prevention Channel’s mission is to prevent Veteran and Military personnel Suicide through video productions & broadcasts and alternative forms of treatment.

 Congratulations to these deserving organizations!

A portion of the flag sales proceeds will also be used by the Rotary Club of Georgetown to provide services directly to veterans and first responders through active projects identified by the Club and carried out by Rotarians.

In 2020, $32,500 was awarded to Beneficiaries and Affiliates!

The 2020 Major Beneficiaries were:
R.O.C.K. – Ride on Center for Kids
Samaritan Center
Veteran Outdoors

Additional merit donations were also awarded to the following organizations:
Blue Star Mothers
Honor Flight Austin
Team RWB, Fort Hood
TSTC Foundation
USO Fort Hood
VFW Post 8587

The above six recipients of donations from 2020 proceeds remain eligible to submit a request for consideration this year.

Also, in 2020, 17 non-profit organizations that qualified as “Affiliates” enjoyed the benefit of revenue sharing from flag sales that they generate. Visit the Affiliate page to learn more about participating!

In 2019, $42,500 was awarded to Beneficiaries!

The 2019 Major Beneficiaries were:
Austin Dog Alliance: Hounds for Heroes
Heroes Night Out
Mustang Heritage Foundation
The 100 Club of Central Texas
Veterans Suicide Prevention Channel

Other prior FIELD OF HONOR® Beneficiaries includes TADSAW and the Georgetown Police and Fire Departments.